Ahead of Amazon’s Autumn Prime Big Deal Day event, Nielsen IQ survey results showed that consumers had skincare and haircare products at the top of their lists, while many respondents were considering beauty products as gifts ahead of the holiday season.
Simplification and sophistication are key strategies to drive cosmetics sales in the post-pandemic era, with consumers willing to spend more on natural, sustainable care and tech beauty.
International skin care major Beiersdorf wants to reinvent its flagship Nivea brand over the next financial year, carving out a more global, digital and sustainable offering, its CEO says.